OKRs is a critical thinking framework and ongoing discipline that seeks to ensure employees work together, focusing their efforts to make measurable contributions that drive the company forward.
Chapter 2 Preview: Examples of OKRs
The best way to learn the language of OKRs is to see some good examples of OKRs that follow best practices. I’d love to include a dozen examples of OKRs. It’s easy to find examples of OKRs from Sales and Marketing. So, to make this a bit more interesting, let’s look at examples from other teams. Teams like Business Operations, People Operations, and Engineering.
Example 1: Business Operations
KR: 20 team leaders define 3 objectives, each with a key result associated with a company-level goal in a shared Google Doc by end of December.
KR: CEO-approved OKRs for 20 teams by Jan 15.
KR: Progress documented on all KRs including explanations in cases where no progress was made by end of Q1 2015.
Example 2: People Operations
KR: 40 performance reviews completed and delivered by end of June.
KR: Get at least 1 positive documented response from 10 employees to the open question “Describe a specific. example where the performance management (review/OKRs) enabled you to do a better job by end of July.
KR: Improve 1-question employee satisfaction score by 5% compared to June 2014 baseline by end of Q3.
KR: Improve 1-question Employee Net Promoter Score by 5% as compared to June 2014 baseline by end of Q3.
KR: Improve “How likely you are to be working here” survey score by 5% as compared to June 2014 baseline by end of Q3.
Example 3: Engineering Team
KR: Document all engineering engagements with $100k+ prospects.
KR: Obtain a baseline on the technical pass rate metric by end of Q2.
KR: 60% of account managers in 1 region trained and certified on product X selling technique by end of Q2.
Chapter 3 Preview: Types of OKRs
1: Baseline Metric Key Result
This is a baseline metric key result. It is considered very important to track, but there’s no historical data available. In this case, setting a target value for the key result is generally not required. In general, targets should only be set once we establish a baseline.
2: Target Metric Key Result
2.1 Positive target metric
This is a target metric since it specifies a numerical value target. It is a positive target metric since it is good to go in a positive direction. That is, 39 is better than 1.
2.2 Negative target metric
This is a target metric since it specifies a numerical value target. It is a negative target metric since it is good to go in a negative direction. That is, 0 is better than 2.
2.3 Threshold target metric
This is a threshold target metric. It specifies an acceptable low numerical value and an acceptable high numerical value that serve as thresholds for defining the metric’s target range.
3: Milestone Key Result
This is a milestone. It cannot be set up as a metric. Consider breaking milestone key results into smaller steps such as:
- Sign lease to secure office space
- Hire full time office manager
- Translate product pricing to Australian currency