My OKRs coaching and training programs build off three key steps. You can click on the images below for details of each step or even watch the video to the right showing how Sears uses OKRs. OK, so I’m not sure why we put the video there, but hey, if you read this far, send me a note and I’ll give you a discount on your first session just because you actually read a random sentence buried in my new OKRs.com site!


1. Define Deployment Parameters

OKRs Training

Understand and agree on key OKRs deployment parameters such as 1) “Why are we deploying OKRs?” 2) “Which teams will set OKRs” 3) “How will we score Key Results?” 4) How will OKRs be integrated into performance reviews?” 5) “How many OKRs will each team have?”

2. Draft & Align OKRs Across Teams

Define objectives and key results to quantify each team’s goals for the quarter and make progress measurable. Management gains visibility into all OKRs, setting the stage for alignment where measurable goals are connected throughout the organization

3. Train Ambassadors to Make OKRs Stick

OKRs.com offers training programs that quickly create the in-house expertise you need to be successful with OKRs over the long term. We offer ongoing support programs and can help you identify and implement tools and technologies that enable OKRs to become part your company’s culture.

OKRs Onsite Training

Ben will deliver a 1-day training to a group of 10-15 particpants in your organization. After just one day and some remote follow-up coaching, you’ll have a trained group of OKR Champions that will ensure your OKRs project will be sustainable.


A typical 3-month OKRs coaching package with 5 sessions looks like this:

  • Session 1: 1:1 OKRs coaching overview + draft OKRs for current quarter
  • Session 2: 1:1 Refine OKRs for approval
  • Session 3: 1:2 Finalize OKRs with supervisor approval
  • Session 4: 1:1 Mid-quarter tune up, review and update progress
  • Session 5: 1:1 Reflect and reset OKRs for next quarter


John Herbold
Chief Product Officer and Co-Founder

  Ben is the epitome of an all-star coach. He’s incredibly perceptive, a great listener, very socratic in his approach, and laser focused on improving performance. Given how powerful OKRs are to the focus and productivity of an entire organization, I’d say Ben is the most valuable consultant I’ve ever hired.

Roger Fugett

It’s been enlightening working with Ben on our OKR framework. He is experienced and brings such to the table helping us learn very quickly. You witness his passion and thirst to perfecting his craft.

Roger Corn
VP Corporate Development & Strategy

Ben’s real world experience with many companies helped establish realistic expectations for the program and his one-on-one meetings were very useful for creating OKRs

Rachel Richter
Dun & Bradstreet
Senior Leader, Customer Analytics & Insights

Ben is a forward-thinking and collaborative business partner to Dun and Bradstreet. We regularly engage Ben for advice and guidance for all of our OKRs and priorities for Marketing. He has truly pushed our thinking and helped us establish meaningful and aspirational OKRs. We owe a lot of our success to Ben’s guidance and support.

Brandon Hendrix
VP Marketing

Dikran facilitated an effective and extremely informational OKRs workshop with our leadership team. He was able to quickly educate us on OKRs and was flexible as we applied OKRs questioning throughout the day. Dikran gave us what we needed to take a shot at running through the three steps of an OKRs cycle on our own.

Chris Mason,
Sears Holdings Corporation
Ph.D. Sr. Director / Head of Strategic Talent Solutions

 I have been working with Ben for about six months to elevate our approach to OKRs at Sears Holding. Ben is an incredibly valuable resource. He’s been instrumental in coaching key leaders and even more valuable helping us identify common gaps in our approach today and helping us build better resources going forward.

Martin Betzwieser
Zalando Lounge/Outlet
Head of Finance & Customer Care

  Ben provides ongoing support on introducing OKRs at Zalando in a very pragmatic way. He kicked-off Objectives & Key Results as a mindset shift. I highly recommend Ben as an enabler for organizational mindset changes regarding target setting – always a pleasure to cooperate with him!

Melanie Wessles
Agile Coach

  Ben and I worked together on implementing OKRs at Booking.com. I really enjoyed our collaboration as Ben is very easygoing, helpful and patient… He is always happy to continue the discussion and help grow your OKR knowledge.

Joel Sadler
Telogical Systems
Solution Designer

If you or your company uses OKRs, you need to talk to Ben. Period! I had an incredibly helpful 1:1 coaching session with him recently that resulted in the best OKRs I’ve ever written.

Seth Mulligan
Operations Manager

  Ben’s guidance, support materials, presentations and willingness to speak directly with our teams contributes hand-in-glove with TCGplayer’s ability to continue to scale up successfully. We are very happy to recommend Ben’s amazing OKR guru work, as he has helped us advance quickly in a short period of time.

Bobby Wilson

Sid’s keen ability to ask the right questions across virtually all business functions helped us quickly define 100s of OKRs. We now have a metrics-driven culture.

Brian Fitzpatrick

Ben has the rare combination of business acumen, passion, and knowledge to ask the right questions, provide unique insights, and guide a team of any size and/or maturity through the learning process.  I would recommend him to any business that wants to empower their teams through a shared vision to ignite growth.

Gagan Arora
Adept Media
Senior Partner

If you are new to OKRs, ensure you speak to Ben. He is fantastic. Very rarely do you come across a subject matter expert who is not imposing his views on how things need to be done. Great bouncing board and some very useful suggestions. Thanks so very much Ben!

Dave Tucker
Vice President, Engineering

Ben has helped us to rethink our approach to OKRs from the ground up. He has a unique ability to take what can be a very theoretical topic and make it very practical and straight forward. He has been a game changer for our organization.

Contact Ben for OKR Coaching